Portrait
Branding by Naming
In a time when branding and marketing have an increased impact on a company's relations to its target groups and its environment, the name has become the brand's key passport for communication.
Ad Verbis is the leading naming company in Switzerland; providing innovative naming & branding solutions to companies across all industries from medium-sized businesses to multinationals. World leading companies including Nestlé, Syngenta, Galenica, The Pictet Bank, RJReynold’s implement our brand name strategies.
Your brand name is the most visible, emotional and timeless element of your brand. Whether you are looking for naming a new product/service, a new company or a new corporate identity after a merger, whether you need to build a complete name structure (industries) or full name architecture for an entire product portfolio; Ad Verbis can provide the largest experience and best talent for the success of your brand name.
A Naming process requires marketing experts, languages specialists and trade mark attorneys. Ad Verbis provides each of those expertises within the company.
Ad Verbis coined from Latin: “de verbis” concerning words and “Adverbum” word for word. Ad refers also to English: add or added value and to the abbreviation of advertising. An international name with a dynamic consonance for a company whose main activity is to master the play of words for building successful brand names.
Chantal Baer, Managing Director & founder gained a wide experience focused on upstream solutions in international branding & naming strategies for international & middle sized companies.
For each project an international team coming from our worldwide network of the best selected naming companies is put into place.