Good to
Know
We are always looking for innovation in the field of naming, marketing and branding.When we find interesting information or when we publish an article or report, we will make it available on this page.
TESTIMONIALS
- Daniel Turchi / Product Manager at Nespresso | English | more
"it has been a pleasure working with Chantal. She has a strong and very interesting personality to... - Erika Balzarelli / Syngenta | English | more
"It has been a pleasure working with Chantal. She has a fantastic personality to cut through silos... - Remi(com)TV – interview de Chantal Baer | French | more
Comment nommer son entreprise, son produit ou son service. Une interview vidéo de Chantal... - Jérôme Koch / Syngenta | English | more
"The performance of the company in the name creation process and the delivery has been outstanding;...
In the press
- Profil, 01.10.2011 | French | Read PDF document
Correct Marketing - Le Temps, 05.03.2010 | French | Read PDF document
Choisir un nom pour son entreprise, une étape clé trop souvent négligée - Bilan, 08.04.2009 | French | Read PDF document
Choisir un nom d'entreprise ou de produit, une étape stratégique - Bund, 06.02.2008 | German | Read PDF document
Ein Name ist immer ein Beziehungsvorschlag - Innovation Management, 30.12.2007 | German | Read PDF document
Naming für Innovationen - Nachhaltige Investition in den Namen sichert den Erfolg für die Zukunft - Marketing & Kommunikation, 18.10.2007 | German | Read PDF document
Die Macht von Firmen- und Produktenamen - PME Magazine, 10.01.2007 | French | Read PDF document
L'art et la technique de trouver ses marques - Montres Passion, 18.04.2006 | French | Read PDF document
Le nom d'une montre - Pas si évident que ça!
White papers
- Swiss values, 03.07.2009 | English | Read PDF document
Survey on Swiss values within our network of agencies worlwide - Valeurs suisses, 03.07.2009 | French | Read PDF document
Enquête sur les valeurs de la marque «Suisse» auprès de notre network de... - Swiss Watch Naming in China, 24.06.2009 | English | Read PDF document
Insight on Swiss watches naming on the Chinese Market
Do you have an interesting article or document to share? Send us the information.