References

Les Jardins du Léman

Coopérative des vignerons

A name expressing its geographical origin as well as the traditional but innovative qualities of this wine (Côteaux de Chasselas).

Ishango Lodge

Badollet

An exclusive and unique world bringing together all of the services provided to each customer of this watch manufacturer. Ishango is the name of the village where, according to certain researchers, one of the very first instruments for measuring time, dating back almost 20,000 years, was discovered.

Alstom

Workshops on naming structure and architecture of CO₂ free and low carbon technologies.

Global Refund

Not fit for publication yet

Aptaor

DeLaval

Fly control products

Alpeor

Elvacare

A natural and highly qualitative cosmetic line based on ingredients from the Alps.

EPFL

Brand name strategy

Amavita

Galenicare

The largest network of Swiss pharmacies. An emotional, spontaneous and courageous name that expresses the joy of life, the vitality, the energy and love. Literally I love life in Italian. A brand which underlines the openess to the consumer as well as a dynamic and respectful management.

Edelvia

Henniez

Freshness, natural purity, wellbeing and authenticity are expressed through the name which recalls the Swiss origin (Helvetia) for this brand of mineral water fountains from the Swiss Alps.

Groupe Laiteries Réunies

Brand consulting mandates

Evidenza & Lungomare

Longines

In Italian “Evidenza” means evidence but also light, elegance and style for a watch which combines modernity and classicism.

Kraft Foods

Not fit for publication yet

Actiflex

Masterfoods

A brand name with direct evocations for this product which strengthens dog's joints.

The name is coined from « actio » (action) in Latin and « flexibility » : "which acts on flexibility".

Nespresso & Purina One

Nestlé

See references "Nespresso" and "Purina One".

Abilis

OFAC

Creation based on a Latin origin : « abilis abilitas »  (capacity, ability).

This brand name expresses the essence of this Swiss pharmacies network whose major objective is efficiency in controlling health costs.

The skill, the ability, the know-how - personifies something that perfectly meets specific needs. Smooth sounding and the symmetrical structure of consonants and vowels give a dynamic rhythm expressing all the efficiency of this service.

Savia

Phonak

A creation based on Latin roots and evocations. The phonetic expresses a feminine identity, a short and quick name to reflect the efficiency. The recurrence of the A brings a reassuring and soft sonority. The perfect name for the ultra performing new generation of hearing system from Phonak

RJ Reynolds

(Head office in Winston Salem/USA)

Creative exploration in order to come up with relevant psychological impulses as a support to communication development. Proposition and concept of an innovative sales channel.

The proposed trends of communication and concept have been implemented.

Helvea

Pictet

Brings the evocation of the country and its values without expressing directly the "swiss being" which was in fact the challenge of this mandate. The fluidity & softness of the name expresses flexibility and in a business environment, an innovative management more "new-age" than "wall-street".

Effitec

Romande Energie

The department : "Control of electrical installation" from Romande Energie becomes an independent company under the name Effitec.

The name is directly reflecting the efficient technology of the service. (Name coined from efficient and technology)

Naming structure & naming architecture

New brand names :  Perenia, Orega, Volta, RElektra, Serenia, Provista, Thermovista, Ecovista.

Building of the whole naming structure and architecture of the "Romande Energie"  fare products portfolio.

Cappuccino SA

Naming structure & architecture for a stock of industrial machines

Schweizer Fernsehen

Brand consulting mandate for the Swiss television

Resolva, Axoris, Axial, Revus, Rescue

Syngenta

Hard-hitting brand names, expressing directly the efficiency of the products (herbicides and fungicides).

Oyster Funds

Banque Syz & Co SA

Workshops on the naming structure of the Oyster funds' portfolio.

Services Industriels de Genève

Not fit for publication yet

Loterie Romande

Not yet published

Pixie

Nespresso

International brand name creation for the new Nespresso machine stemming from the nano technology. Existing English word, taken from the Celtic Folklore referring to magical little creature, PIXIE has a rich and relevant semantic : wonderful creature, spirit of the forest which mission is to help and assist human beings. 

The analogy of PIXIE with pixel (identical etymological root) – the smallest unit of a graphic screen - places the name in the world of visual, colors and repeats the idea of miniature. 

Sonority and tone are enriching the name with consistent values : the vowel i redoubled suggests smallness, accuracy, brightness, while the strong consonants suggest impact and dynamism. Taken together the name evokes the first name of a person, personifying the object and bringing a friendly dimension. Visually the graphic of the name is an invitation to play with a very symmetrical structure around the central X synonymous of modernity and technology.

Workshops on naming structure for the machines’ portfolio within the professional segment.

Workshops on chocolate’s variations.

Actilea

Purina One

The name is coined from the words : « actio » (action) in Latin and « elia » (sun) in ancient Greek.
This brand name has the ambition to express the holistic approach of this cat food by communicating 2 key elements of the product benefits. The scientific aspect on one hand : the food improves the immune systems of the animal and the emotional aspect on the other hand : the full inside out radiance of the animal in its relationship with its owner.

Pediatric Nutrition

Nestlé Healthcare

Workshops on brands' portfolio naming structure.

Swisscom

Not yet published

Philip Morris

International brand names development (ongoing projects).

Ecowizz

Geroco

The plug that saves energy in your home. A 100% Swiss innovation.
The name is coined from « Eco » and « wizard ». An easy name to remember, expressing perfectly the smart simplicity and effectiveness of this technology.

Casalys

This name expresses directly the consumer benefit, « a perfect home », for this home cleaning company active in western Switzerland.
Name coined from « Casa » (house) in Latin and « Lys » (the lily flower) in French.

Alpadis

Vision globale, réactivité, liberté et origine géographique s'expriment à travers le nom de marque de cette entreprise financière au rayonnement international.

4B

International brand name for a Swiss Design Company (not yet published) and naming structure of products' portfolio for a Swiss international company active in construction industry (windows, doors, facades).