Services
Around the naming, we have developed strategic tools that lead our clients to innovative and effective solutions.
For the success of each project, we define personalized methodologies integrating our efficient working process and the involvement of our global network which covers all languages and business fields.
Positioning concept & brand identity
The « Brand Model » is a specific tool to ensure the semantic positioning of the future identity. The Brand Model is the semantic base on which the name as well as the claim will be developed.
Defining the whole semantic concept in a brand model through 9 points.
1 day work-shop with the client task force
Finding out the original semantic positioning in order to translate a good concept into an original and distinctive verbal brand.
Deliverable:
A document with the Brand Model precisely defined in 9 points
A precious tool to be used for any future communication development
Creative exploration
Creative exploration is a marketing tool allowing generating innovative concepts
Creative exploration allows
- Clarifying what innovation has to deliver
- Considering all opportunities of growth
- Building clear picture of the right mix of ideas
- Build companies commitment to innovation
Brand name / slogan
Development & creation of brand name for product /range/service
Corporate
Development & creation of brand name – corporate branding of new companies or after merges.
Co-branding
2 distinctive companies building together a common brand.
Architecture nominale
Brand structure & brand architecture for brand portfolio.
Consulting
Branding strategy & naming
Linguistic & semantic check
The linguistic checking is a process applied to any country & language worldwide allowing us to establish whether any misinterpretations, negative evocations, pejorative connotations, similarities with established trademarks or non-pronounceable phonemes existing within your foreseen markets.
Deliverable: A global report of all checks within each country & language
Ad Valior
